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Marlboro Cigarettes history - The # 1 Cigarette Worldwide Marlboro cigarettes story began in 1847 and was introduced primarily for women in London. That particular strategy did not market well. In the 1920's the Marlboro cigarettes brand was then brought into the American market as the cigarette for women. It was also advertised as a mild smoke. The brand struggled for some time and was taken off the market during World War II. Marlboro cigarettes were again brought back in the 1950's when many consumers began to worry about health risk associated with smoking and most brands were then non-filter. The Marlboro brands position as a women's cigarette had also been rethought and it was decided to market it towards men. The tattoo man campaign became under way in 1955; the images of a more lean smoker and relaxed outdoorsman began. Men were used in such ads as Marlboro country and the Marlboro man to promote it as masculine, often they were Navy officers or cattle ranchers. Then the cowboy emerged and became the most popular cigarette character. They are now the most popular cigarettes in the world.

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