When marketers were not able to reveal their thoughts in publishing online diaries & political and social remarks no more then, RSS and Blogs came to their help.

The name of rapidly growing current trend is blog. You must be surprised to listen to that “blog” was announced as the Word of the Year for 2004.

So, what is all the bustle about? Well, specifically with the boosting confinements on e-mail marketing, including ISP blocking of mail totaling to estimates of 40% of all Electronic Mail never getting forwarded, marketers commenced to hunt for new tracks to get their message deliver. Enter RSS and Blogs.

Delivered straight to a user's desktop, the text of a Rich Search Site feed is unfiltered by anyone. User's privacy is sustained and simply with a click of mouse they can subscribe or unsubscribe.

Blog write ups usually publicized by RSS feed are hot favorites of search engine spiders. Search websites relish Blog write ups, because they all are full of text, are regularly changing, all are devoid of "flash", web graphics, & other distractions, and also all are packed of outgoing web links.